Slot Machine positioning
Books have been stated on this issue, and the controversy and face-offs about where the "hot" slot machine games are installed in a casino are still there – more than sixty years after slot games were 1st placed in gambling houses.
The quintessential rule is that the more favourable slot machines were placed just inside the main door of the casino; so that folks walking by would see real jackpot winners … be convinced to come into the casino … play. Our conviction is that this is definitely no longer so.
Nearly all of the mega casinos presently are magnificent complexes and it’s no longer possible to see inside from the sidewalk, so there’s no longer a reason to situate the ‘loose’ slot machine games close to any exits.
Another classic rule is that loose slot games are placed on the major aisles inside the casinos, again so that more potential players could see winning jackpots and be inspired to play. Interestingly though, we find that this also isn’t a universal rule any more.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played one armed bandits at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
These days, casinos are constantly changing their perspective about where to place the loose slot games.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
